clar·i·ty
- The quality of being clear, transparent, or easily understood.
- A modern platform built to bring those things to pool service.
The Origin
We could not find the tool, so we built it.
We built Clarity because we felt the pains of the industry firsthand and could not find the right tools to solve them.
Julius came from years inside the pool industry. Pete left a twelve-year career in medical device and surgical sales, bought a pool service business in South Florida, and operated it himself.
We did not start with software. We started with the work.
What we found was not one broken workflow. It was an industry without shared infrastructure.
Pool companies do not break because owners cannot clean pools. They break because the back office becomes impossible to run.
The tools tracked the work. They held the records. They kept the schedule. But they did not coordinate the operation. Someone still had to chase technician updates, answer homeowner questions, follow up on issues, manage estimates, keep billing context clear, and make sure every important detail made it from the field back to the office. The operator was still the system.
Clarity is our response. A platform that brings homeowners, operators, technicians, and the work itself onto one shared system.
The goal is not to build another piece of software. The goal is to help build a better pool industry.
The Founders
We lived the problem first.
Pete Cabrera spent twelve years in medical device and surgical sales, earning the trust of skeptical, non-technical buyers in operating rooms and procurement committees. In November 2024, he left that career and bought a pool service business in South Florida to understand the problem from the inside.
As Founder and CEO, Pete leads sales, growth, and strategy. While operating the business, he handled routes, customers, payments, scheduling, administration, and the daily coordination required to keep service moving. He ran the company on the tools the industry actually uses and kept finding the same ceiling: the tools kept records, but they did not run the operation.
Julius Telleria spent four years in the pool industry across storefront, distribution, and field operations. He knew the same problems from the technician and operations side: missed context, disconnected handoffs, limited visibility, and the gap between how software thinks service works and how the work actually gets done. As Co-Founder and Chief Product Officer, Julius owns product and build decisions, making sure Clarity stays grounded in the real workflows of operators, technicians, and homeowners.
We are not outsiders guessing from a SaaS dashboard. We felt the pain, looked for the right tools, and built from the work. Clarity is what we wish we had when we were operating the business.
The Vision
A clearer standard for pool service.
Pool service has always depended on trust. But trust is hard to scale when every operator runs a different system, every homeowner has a different experience, and every job depends on a chain of disconnected handoffs.
Clarity is built to bring the work into one place. Homeowners get more visibility into the service happening at their property. Operators get a clearer way to manage the business without every detail living in their head. Technicians get a better system for documenting work, communicating issues, and passing clean information back to the office so estimates, follow-up, and billing do not become another round of confusion.
Our AI, Clara, runs the operational work that usually gets scattered across calls, texts, notes, photos, and memory.
When homeowners, operators, technicians, and the work itself live on the same platform, pool service stops being a series of disconnected handoffs. It becomes one continuous operation.