clar·i·ty
- The quality of being clear, transparent, or easily understood.
- A modern platform built to bring those things to home service.
The Origin
We could not find the tool, so we built it.
We built Clarity because we felt the pains of the industry firsthand and could not find the right tools to solve them.
Julius came from years inside the pool industry. Pete left a twelve-year career in medical device and surgical sales, bought a pool service business in South Florida, and operated it himself.
We did not start with software. We started with the work.
What we found was not one broken workflow. It was an industry without shared infrastructure.
Pool companies do not break because owners cannot clean pools. They break because the back office becomes impossible to run.
The tools tracked the work. They held the records. They kept the schedule. But they did not coordinate the operation. Someone still had to chase technician updates, answer homeowner questions, follow up on issues, manage estimates, keep billing context clear, and make sure every important detail made it from the field back to the office. The operator was still the system.
Clarity is our response: one shared system for homeowners, the service providers who care for their homes, and the work itself.
We started with pool service, which is now in testing. Home inspections, roofing, junk removal, furniture moving, exterior maintenance, and pressure washing are in development, built with the operators who run them. The goal is not to build another piece of software. The goal is to help build a better way to run a service business.
The Founders
We lived the problem first.
Pete Cabrera spent twelve years in medical device and surgical sales, earning the trust of skeptical, non-technical buyers in operating rooms and procurement committees. In November 2024, he left that career and bought a pool service business in South Florida.
As Founder and CEO, Pete leads sales, growth, and strategy. While operating the business, he handled routes, customers, payments, scheduling, administration, and the daily coordination required to keep service moving. He ran the company on the tools the industry actually uses and kept finding the same ceiling: the tools kept records, but they did not run the operation.
Julius Telleria spent four years in the pool industry across storefront, distribution, and field operations. He knew the same problems from the technician and operations side: missed context, disconnected handoffs, limited visibility, and the gap between how software thinks service works and how the work actually gets done. As Co-Founder and Chief Product Officer, Julius owns product and build decisions, making sure Clarity stays grounded in the real workflows of operators, technicians, and homeowners.
We are not outsiders guessing from a SaaS dashboard. We felt the pain, looked for the right tools, and built from the work. Clarity is what we wish we had when we were operating the business.
The Vision
A clearer standard for home service.
Home service has always depended on trust. But trust is hard to scale when every operator runs a different system, every homeowner has a different experience, and every job depends on a chain of disconnected handoffs.
Clarity is built to bring the work into one place. Homeowners get an easier way to care for their home, with clear updates and the decisions that need them. Operators get a clearer way to manage the business without every detail living in their head. Technicians get a better system for documenting work, communicating issues, and passing clean information back to the office so estimates, follow-up, and billing do not become another round of confusion.
Our AI, Clara, is being built to handle the operational work that usually gets scattered across calls, texts, notes, photos, and memory.
We started with pool service and are building toward the wider home: more trades, connected service information, and the professionals homeowners choose. When everyone involved shares one platform, service can stop being a series of disconnected handoffs.
FAQ
Questions about Clarity.
What is Clarity?
Clarity is built to help run home service businesses, starting with pool service in South Florida. Clara handles quotes, scheduling, customer communication, and billing, and we’re also building a network connecting homeowners and local service businesses.
What is Clara?
Clara is Clarity’s AI. In the pool service design, she explains a technician’s finding to the customer, prepares the quote for their approval, proposes the schedule for the operator’s approval, and follows through to payment once the work is documented.
Where is Clarity today?
Pool service is in testing. Home inspections, roofing, junk removal, furniture moving, exterior maintenance, and pressure washing are in development. We’re speaking with South Florida operators about additional trades.
Why was Clarity built?
Pete bought and ran a South Florida pool service business, and Julius worked across pool service, storefronts, and distribution. They saw that the tools tracked the work but left the coordination to people. Clarity is built to carry more of that work.